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Hundreds of communities, even entire states, are now 100% smokefree — and the list is growing fast.
- Restaurant and bar owners from New York to California, Minnesota to Texas, have discovered that going smokefree is really cost-free. It's the wave of the future, and it's breaking now.
- While Big Tobacco and its fronts promote expensive remodels and costly, ineffective ventilation systems to "accommodate" smoking, going 100% smokefree is essentially cost-free. A couple of polite signs and you're done!
- Owners of smokefree restaurants and bars not only avoid legal liability for secondhand smoke exposure, they can flip tables more efficiently and see reduced maintenance, insurance and labor costs.
What do your customers want? Decades of polls and elections show:
- People want smokefree restaurants. Every year the Zagat Survey has asked about smokefree dining, its popularity has grown. More than 80% of diners say they want restaurants 100% smokefree. Zagat also finds that new, nonsmoking customers more than make up for any smokers who say they'll stay away.
- No reliable economic study has ever found that going smokefree reduced restaurant sales, even when surrounding areas still allowed smoking. Some studies have even found a modest positive effect.
- Surveys and election results show that public support for smokefree measures grows even more solid the longer they're in effect.
- If Big Tobacco tries to upset smokefree measures, voters consistently defend them by substantial majorities.
In November 2006, voters added Arizona, Nevada, and Ohio to the growing list of 100% smokefree states. As a result, as of January 2007, more than half (52%) of the American people were protected by 100% smokefree measures.
Some of the nations and territories with smokefree measures scheduled or in effect throughout their hospitality sectors include France, Hong Kong, Ireland, Italy, Thailand, and the United Kingdom.
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