"Opening up a smokefree restaurant in the middle of tobacco country wasn't outrageous. Just smart." Elizabeth Martinez | Proprietor, Trin-B'Ago, Durham, NC "Smart is when you can do right by other people and it turns out all right for you," says Elizabeth Martinez. "I was educated as a nurse. So I know for certain that secondhand smoke is dangerous in any dose. The only way to protect your customers and workers is the simplest, cleanest way: go 100% smokefree. "Fine, you may say, but opening up a smokefree restaurant right in the middle of North Carolina's tobacco belt? Were we out of our minds? "Like you, I heard tobacco industry claims that going smokefree hurts business. But like the hundreds of thousands of other restaurants that have gone smokefree, ordinances or no ordinances, I've discovered it's actually a boon for trade. "My whole family is involved in this restaurant, sharing the best of our Caribbean culture: steel band, cold beer, Buss-Up-Shot with curry, island warmth - and fresh, clean air. The smokefree just comes naturally. "You can be smart, too. Most people will thank you. And the rest don't care." Get the facts at TobaccoScam.ucsf.edu tobaccoscam Big Tobacco is lying. Again. TobaccoScam is a project of Stanton Glantz, PhD, of the School of Medicine, University of California, San Francisco. San Francisco, CA 94143-1390.